Leveraging Technology to Curb Counterfeiting

As consumerism in India grows, there is also an accompanied rise in the movement of counterfeit goods in the market. Several industry reports point to substantial proportions of counterfeit goods circulating across various product categories. While corporates are aware of this menace, efforts to curb counterfeits often tend to be inadequate. In our experience, investing in anti-counterfeit technologies may provide better safeguards against counterfeiting.

Technology can be leveraged to counter fraud in a number of ways. The smartphone app ‘Authenticateit’ follows this technique to check for counterfeiting. RFID can provide labelling technology like barcodes, but with greater capability. This technology embeds labelling information in non-volatile memory devices, which in turn embed into a product. Further, by adopting a more visible digital profile—such as having a web page with online sales capability, a Facebook page, a Twitter handle, etc.—brands can counter efforts by counterfeiters. E-commerce platforms are also increasingly blacklisting vendors providing fake products and initiating action against them.

The Blog was originally posted by deloitte.com, click here to know more in detail.