Smart Packaging Solutions is one of the most feasible options to connect with your end consumers on a personal level. Since QR code marketing uses smart packaging solutions with QR codes and digital IDs, it helps brands understand their consumers’ behavioral pattern and improves engagement. Moreover, CodeTalk helps you convert every product into a marketing platform to inform and engage with your consumers at the point of sale based on geolocation, date and time, and a consumer’s past purchase history.
Importance of Smart QR Codes for Businesses
Consumer Engagement:
Smart packaging solutions help close the bridge between companies and consumers by facilitating transparent communication.
Quality Control:
With smart QR codes and other digital packaging solutions, companies can check the product’s quality and avoid any miscalculation.
Real-time Package Data:
Since smart packaging solutions provide real-time data on the packages, it helps companies check whether the items are safe in transit.
Less Wastage:
Businesses lose tons of money on recalling products from the market due to one rotten item. With smart packaging solutions, the recall process prevents loss at a large scale.
Brand Protection:
Since counterfeit technology is growing every day, businesses need to opt for digital packaging solutions, like smart QR codes, to maintain brand protection.
Why CodeTalk?
Offline marketing today is not personalized, unlike digital marketing, which is highly targeted based on consumer persona. Companies also find it difficult to know their end-consumers in the real world and engage with them to influence their buying decision. However, with CodeTalk, we can change the entire scenario. By implementing QR codes on smart products, we can easily drive offline customers to online target audience without any hurdles. Besides, CodeTalk helps you develop personalized marketing campaigns for target audiences based on their location without modifying or requiring a different set of QR codes. With CodeTalk, you can do everything with a single QR code.
How does CodeTalk work?
Digitize:
Make products smart by using QR codeID for all product units.
Personalize:
Dynamically (and remotely) control the behavior of digital IDs via an easy-to-use software interface to ensure personalized consumer engagement.
Engage:
Engage with consumers via QR code marketing on smart packaging – cross-sell, upsell, run rewards programs, push custom marketing content, and drive sales.
Insights
Get consumer engagement data from the shelf in real time to better understand end-consumer behavior.
More About CodeTalk
A customer engagement solution with a product QR code marketing platform that has the potential to reach offline audiences digitally.
One-to-one Communication:
Convert every product into a channel for direct, contextual marketing to move consumers from consideration to purchase. Combine your online and offline marketing efforts to connect with consumers like never before. Increase the reach of your marketing campaigns to anyone who picks up your product.
Improving Marketing ROI:
Use real-time data to better target consumers with offers, suggestions, replenish reminders, and custom content in the offline and online worlds. Run consumer loyalty programs and gamify consumer experience.
Predictive Planning:
Get real-time data to understand high-demand areas and when it’s time to send ahead another batch to get good sales. Discover low-demand areas and understand the pain points to solve and increase sales.
KYC- Know Your Customer:
Create consumer personas, know your end-consumers, and understand their offline browsing behavior, consideration set, and purchase decisions.
Dynamic Campaign Management:
Create dynamic marketing campaigns to configure the behavior of on-product QR codes based on location, time and day, consumer history, and type of consumer. Track campaign performance by product and location.
Analytics:
Real-time, actionable insights into your offline marketing effectiveness by product, location, category, and much more.
Benefits Of Using Consumer Engagement Solutions
- Targeted Marketing Campaigns: Designing targeted marketing campaigns is still a hurdle you can easily cross with CodeTalk. Design specific marketing campaigns by understanding your audience better.
- Personalized Content: With a single QR code, you can develop personalized content for varying audiences in different locations and timelines. CodeTalk helps you reach your audience on a personal level.
- Offline to Online Retargeting: CodeTalk can help bring your audience from offline to online platforms. It helps increase your marketing range and opens up doors through offline to online retargeting.
- Upsell & Cross-sell: With smart QR code marketing, you can easily upsell and cross-sell your products on a bigger platform. It puts your brand in the spotlight by showing varied products and solutions.
- Extended Shelf Life: If you are in the FMCG business, then CodeTalk will be your best friend by helping you monitor the quality of the items and determine whether they are fresh or not.
- Safeguard From Piracy: Not only does CodeTalk facilitate communication between seller and buyer, but it also creates a barrier from counterfeiters and safeguards the products from piracy.
How Does It Work?
A consumer engagement system works on a simple formula: when a consumer scans the QR code on the package, it takes them to a specific webpage that shows them the current marketing campaign, the entire product processing, ingredients, and other essential details. Besides, if the company is designing a specific location-based campaign, smart QR code marketing can even induce that without requiring any kind of modification in the packaging.
Here, the consumer can simply scan the same QR code and view the personalized marketing campaign of the product. Moreover, if a consumer scans the code more than once, the system alerts the brand so that it can target the interested consumer better.
How To Choose the Right Consumer Engagement Solution For Your Business?
- Low Maintenance: A consumer engagement solution that requires negligible to zero maintenance and delivers top-notch performance is an important buying factor.
- Ease of Use: If your employees and consumers are unable to operate the marketing QR codes or face hurdles, then it will create complications in the future.
- Affordable: While selecting a consumer engagement solution, it is important to look for one that is within your budget and delivers good performance.
- System Compatibility: If the consumer engagement solution is incompatible with your existing system, then it’s useless.
- Data Storage: Maximum data storage is an essential factor that shouldn’t be neglected, as it helps you record important data on marketing campaigns.
- Personalization: While selecting a consumer engagement solution, ensure that it allows you space for personalizing without any extra cost for successful personalized campaigns.
Implementing A Consumer Engagement Solution
Before you go ahead and implement the all-new consumer engagement solution in your system, define your main objectives, goals, and the results that you desire from the solution. State whether the solution will solve the problems you are currently facing or not. Once done, ensure that you select the best consumer engagement solution that is compatible with your existing supply chain management system and won’t require any external equipment during the integration process. Ensure that the installation is perfect and perform a test run to check if the data storage, user experience, etc., matches your expectations. Modify and update the system from time to time to ensure that it runs smoothly.
Industries Who Benefit From Consumer Engagement
- FMCG Companies: Consumer engagement is important in the FMCG industry to communicate with consumers, understand their state of mind, and develop strategies accordingly.
- E-Commerce: Smart QR codes situated at specific products or landing pages can help drive traffic to your E-commerce stores. Through these codes, you can also introduce discounts, coupons, seamless checkouts, etc..
- Tourism: QR code Marketing can be used smartly in the tourism department by introducing them in brochures and guides. You can easily store useful things like new places to visit, map guides, upcoming events in the areas, etc., to help consumers make the most out of their vacation.
- Education: Since education is a large sector, smart QR codes can help institutes connect with kids and parents on a personal level regarding performance, upcoming courses, etc., so that parents and kids remain aware of everything.
- Real Estate: Smart QR code marketing can help you scale up your real estate business. You can use them to introduce your business, include client testimonials, provide after-sales services and help clear clients’ queries.
Future Of Consumer Engagement Solutions
Since consumer engagement is considered one of the most important aspects of supply chain management, it can be safely said that the future of Consumer Engagement solutions is quite bright. With the implementation of RFID, AI, and ML, one can enhance the functionality and efficiency of such solutions and set new benchmarks. As consumer engagement solutions help brands connect with their customers on a personal level, it is important to opt for technologies that will make the process as smooth as possible.
Frequently Asked Questions
How can CodeTalk Help my Business Deal with Personalized Marketing Campaigns?
Since CodeTalk provides you with smooth consumer engagement solutions, it helps you understand your target audience’s buying patterns, needs, and requirements. Based on this, you can design personalized marketing campaigns and promote them using CodeTalk.
What is the Purpose of Using Consumer Engagement Solutions?
The main purpose of implementing consumer engagement solutions is to reach out to the target audience on a personal level and communicate with them freely. It helps spread brand awareness, promote upcoming offers, present rewards to loyal customers, and much more.
Can I use CodeTalk for Both Informational and Marketing Purposes?
Yes, you can use CodeTalk for both informational and marketing purposes. CodeTalk gives you the freedom to add websites stating product information, nutritional data, designing processes, etc. Meanwhile, you can use these QR codes to promote upcoming offers and campaigns.
How can I Measure the ROI for my QR Code Marketing Campaign?
Measuring the ROI for a QR code marketing campaign is quite easy. One can easily determine it by calculating the total number of scans, engagement analysis, traffic generated through QR codes, and conversions made.
Is Getting a Separate Set of QR Codes for Devising Location-specific Campaigns Important?
No, you don’t need to get a separate set of marketing QR codes to design location-specific campaigns since CodeTalk gives you the freedom to edit and update the dynamic QR codes as per your requirement. You can easily create different marketing campaigns with the same QR code.
Sepio’s track and trace solutions helps companies to achieve end-to-end product traceability and visibility of products from raw materials to the point of sale. Companies can track every product unit as it moves through the supply chain and goes beyond batch level traceability as every product unit is now uniquely identified via a digital ID. It also helps companies to streamline and digitize their operations reducing manual intervention and errors. Sepio’s track and trace software can help companies reduce costs, improve key operational and business metrics and better manage working capital.
Using Sepio’s track and trace solution, companies can now map raw materials to finished products for improved claims management in case of defective products, digitize warranty management, improve inventory management and visibility, eliminate manual errors, reduce losses due to product expiry and gain operational efficiencies.