Top 5 Marketing Ideas To Maximize Your QR Code On Packaging!

The use of QR codes on packaging has rapidly proliferated every consumer products category in recent months. Open the Bombay Times on any given day, and you will see a brand using a QR code to market their products. Similarly, the use of QR codes has expanded beyond brand marketing to payments, restaurant menus, and beyond. One of the reasons why the QR code is experiencing a new lease on life is because it is so simple to use. Just point your camera to the product QR code and scan! We believe the use of QR codes on packaging is only set to grow further.

Even though brands have the ability to leverage QR code technology to deliver unique and relevant experiences to the end consumer at the point of sale and post purchase, many still struggle to understand the power of QR code on packaging at there disposal. 

Let’s Understand First, What Brands Are Doing?

• Redirecting the QR code to the companies website with a static QR code
• Showing the same content with no variety across different SKUs or second scans

As a result, marketing QR codes are leaving a lot of value on the table. By embracing new SaaS tools available in the market, marketing QR codes can achieve a lot more. So, what all can be achieved via QR codes on packaging? Here are top 5 ideas for every brand marketer to consider:

1. Get on the Metaverse Wagon

Companies like Cadbury and Fabelle are launching an interactive experiece through their packaging for consumers. Coca-Cola also recently announced that it is launching a gaming-inspired version of its fizzy pop virtually before it hits shelves in the real world. Those who enter Pixel Point can try out coke-themed mini-games as well as “virtually try” the new drinks flavour. Coca cola became the second company after Heineken to host a virtual tasting session. The Metaverse can be access by a simple QR code on packaging.

2. Gifting

Many brands are looking to personalize their products when used as gifts. In this video, brands like Cadbury and Toblerone have made gifting marketing campaings around special occasions. Similarly, Diageo created a fathers day campaign for gifting, which saw the brand get great social media coverage. By adding a product QR code on packaging, marketers can now personalize their consumer experience and enable gifting to drive sales. 

3. AR interactions

Adoption of AR try-on technology via marketing QR codes has increased as a result of Covid-19, but Adidas was one of the first brands to introduce the experience. Amazon’s ‘Point and Learn’ is an AR expience where customers can simply point at the product they are interested in on a display shelf and the relevant information, including brand videos and educational content, will appear on the mobile screen. In order to then buy the products, customers can scan the relevant QR code on packaging or shelf to visit the product page on the e-commerce site.

4. Gamification

https://www.youtube.com/shorts/JAVoffoBrJ4

Pepsi cans have recently used scannable QR codes which loaded AR versions of the players on users’ phones. Users could then participate in a virtual kick-up game with social sharing features via Instagram. Similary, Subway launched a gamified brand awareness campaign in Australia and New Zealand. The centerpiece of this campaign was a gamified app called ‘Sink a Sub’. It mimics the classic game Battleships, substituting ships for subway sandwiches on a virtual sea battleground.

5. Loyalty/Rewards

Giving coupons and discounts is one of the best hacks to attract new customers and also retain loyal customers. They provide buyers with an incentive to make repeat purchases. Companies like Danone and McDonalds have added marketing QR codes on packaging to encourage people to sign up for its loyalty program.

These are the top 5 marketing QR code ideas to generate the best results and create a buzz as a part of your brands marketing activities. Adding a QR code on packaging is also simple and players like Sepio integrate with your existing packaging partners to deploy a seamless solution. 

To know what all can your brand do to achieve similar results and stay on top of your marketing game, contact Sepio Solutions by emailing on [email protected]