Role of Typical Digital Anti-Counterfeiting Solutions in 2023

It’s 2023, and we have still not eliminated counterfeiters from the market. In this ever-evolving, advancing world, the counterfeit market can still operate from sleazy stores and hidden streets. What’s more surprising is that these counterfeit products can bag the same positions as high-quality items in supermarkets and malls without anyone doubting them.

So, now the question arises: can we still call ourselves a technologically advanced species when we cannot keep these illegal dealers at bay?

But we are not here to discuss right and wrong. We are here to talk about ways to fight counterfeiters and ensure that our markets remain safe and clean. How? With the help of digital anti counterfeiting solutions.

Digital Anti Counterfeiting Solutions for 2023

It’s not just the higher-end side of the world that is using technology to advance into the next decade; even counterfeiters are becoming tech-savvy and advancing at the same, if not higher, speed.

But, for every digital counterfeiting tactic, there’s an equal and more powerful digital anti counterfeiting solution to neutralize or eliminate the former.

That’s why we have jotted down these effective modern-day anti counterfeiting solutions that can solve your problems and save your brand from counterfeit enemies.

Smart QR Codes

The past decade made smart QR codes the popular kid in school. As counterfeiters grew in numbers, companies started using these small, but effective, pieces of technology as a defense shield.

They started using smart QR codes in their anti counterfeit software, printed them on all of their products, developed supply chains with them, and much more.

One of the major advantages that these QR codes provided, which made them popular, was their ability to store high amount of data as compared to barcodes.

Another reason for the sudden popularity is their easy installation process. You literally don’t need any heavy equipment for installing them and neither do you need one for scanning a QR code. A simple smartphone can do the job.

All you need to do is connect the QR codes in your anti counterfeit software and it’s ready to use.

Moreover, QR codes also help you get proper transparency in all your supply chains. No more hidden works or thefts in your organization, as the QR code based anti counterfeit software will alert you on every single step.

These small digital prints can secure your entire supply chain from illegal dealers and counterfeiters.

RFID Tags

RFID tags are well known for inventory management and providing real-time alerts to companies. The main reason why organizations are heavily investing in RFID systems is due to their high efficiency and accuracy.

With RFID anti counterfeit software, you can get complete information about the product along with its location details, pressure, temperature, and other important metrics. Besides, these tags send alerts in case of intrusion or track diversion.

As geo-fencing is not possible in RFID technology, the shipments are bound to follow the set map route to reach the final location. Any diversion will send immediate alerts to the concerned authorities. Due to this, it is quite difficult for counterfeiters to deal with RFID-protected packages.

AI and ML Tactics

The combination of artificial intelligence and machine learning is quite deadly for digital counterfeiting parties, as these two can literally tear apart counterfeiters from their roots.

Though these two technologies are extremely advanced and need professionals, they provide results beyond your expectations.

An AI and ML core anti counterfeit software can easily analyze any kind of database regardless of size and type. You can store images, digital signatures, unique product patterns, and other factors the system can use to identify the real product and remove the duplicate. The accuracy of such systems is extremely high and is used in high-end sectors.

NFC Tags

NFC or near-field communication tags are basically invisible chips or tags implemented on the product. These tags are quite invisible to the naked eye and can only be read with an NFC reader or smartphone.

Due to their good hiding abilities, counterfeiters face trouble in producing duplicate packages and selling them off to innocent consumers.

Blockchain Technology

Blockchain is an age-old technology that is evolving day by day. The best thing about this anti counterfeiting technology is that it can trace a product’s whole journey, from when it was in raw materials until it reaches end consumers.

In addition to that, blockchain software can also manage heavy databases without sweating out. Due to this, companies mostly prefer blockchain to handle complex supply chains in various sectors.

When it comes to counterfeiters, they can easily devise new digital counterfeiting solutions within minutes. That’s why it has become extremely important for companies to have strong anti counterfeit software to beat them out and stay ahead of the competition. Though there are various methods that you can use, like anti counterfeit packaging, digital signatures, e-fingerprints, etc., you need to understand the technology and then decide whether it is suitable for your business or not. If you are looking for anti counterfeit solutions, Sepio Solutions is here to help. Contact us at [email protected] for more details.