A Holistic Approach To Brand Protection

As we enter June 2022, sales through Ecommerce channels have already crossed 4.2 trillion USD worldwide. We are at the peak of consumerism and the volume of products being manufactured is astounding. While this may be listed as a sign of economic prosperity, we are lacking when it comes to safeguarding the quality and authenticity of this massive volume of products. An estimated 3.3% of the global trade is reported counterfeit or fake as per Economic Cooperation and Development (OECD).

Sepio is a pioneering tech-first software solution that purveys a versatile range of security solutions and services to track the life of your product, right from the manufacturing stage to the point of sale. With technologically-advanced methods, consumers have access to the most important details of the product they’re about to buy and consume. 

With an integrated approach to product traceability, Sepio aims at streamlining crucial operations and redefining brand protection. 
Here are some of our revolutionizing product authentication and anti-counterfeit solutions:

One Time QR Codes – Covert Solution

Imagine a customer walking down the food aisle at the supermarket and skimming through a hundred boxes to compare the if a product is genuine or not. Well, skimming through is a thing of the past, because with Sepio, everything’s a scan away! 

Sepio’s one-time QR code on packaging is incorporated seamlessly in the packaging of your products, so that customers can directly scan the code and find easy access to detailed information about the authenticity of the products at their fingertips. This also prevents knock-off brands from replicating your line of products. Furthermore, you can also integrate a section post-scanning that allows customers to fill in their information of product purchase or report fakes. This not only instills a sense of security and improves brand trust, but also allows the brand to get insights on the end consumer and connect with them through newsletters/social media/email blasts, thereby aiding you in building loyal customers. 

How does a One-time QR Code act as an Anti-Counterfeit Solution?

Since the QR Code can only be scanned once, it prompts a counterfeit alarm directly to the brands if it is scanned twice. If the product has been scanned before, if prompts the consumer to fill in more details about the product for a counterfeit investigation to be launched. The two processes safeguard your products effectively with zero hassles.

Machine Learning Algorithm – Overt Solution

As a brand manufacturer, you are well-acquainted with the importance of data. Even after spending years running market research, it remains impossible for brands to track the number of customers, locations and other vital information about their market share. But with Sepio, this too is super easy! The ML-Based Algorithm is structured to retrieve the most crucial information about your customer scans to you. The system provides you with the number of unique devices that have scanned the code, the location of these devices, the time between these scans and the frequency in scanning. Thus, you are actively able to monitor the entire purchasing process. Furthermore, you can also choose to show the authenticity information about your product to your customer and ensure a robust Brand Protection solution is in place.

How does the ML-Based Algorithm help in preventing counterfeiting?

Sepio’s software technology is trained to collect data points with each scan through QR code on packaging. These data points are analyzed with various permutations and combinations with a logic which allows the ML based technology to identify any fake product in circulation. To take an example, if a product’s recorded first scan is in Mumbai, India and it changes location on consecutive scans in a short time span, the product is clearly a copy of the original. Similarly, if the scan has taken place post the expiry date, a brand can still take action on the same. 

Sepio with several technological interventions purveys state-of-the-art solutions that safeguard consumer security and brand authenticity. Our patented solutions can be easily implemented with a QR code on packaging. Sepio also successfully integrates incentives to reward loyal consumers by recognizing repeat scans. Sepio’s platform allows brands to execute new age marketing campaigns while ensuring a secure supply chain is build.
It does not end at brands and consumers. Sepio also goes a step further to ease out the manufacturing process for brands. Through analytical and data-driven tools, Sepio’s warehouse solutions aim to bring down the number of manual errors in the inventory management process while also helping brands in traceability and visibility creating an efficient supply chain – all using the same QR code on packaging.

Harnessing the growth of your business through strategic digital roadmaps, you can count on Sepio for the End-to-End Safety of Your Product Cycle. Email Sepio at [email protected]