Top Health & Nutrition Brands using Connected Packaging to stop counterfeiting
Connected packaging aims to transform simple packaging into digital experiences. Through a single mobile phone tap on a Product QR code, connected packaging can deliver tangible results in a variety of ways, including Smart Packaging solutions, educating customers about a product or brand and encouraging loyalty, as well as entertaining and engaging them. It allows businesses to collect valuable data and interact directly with customers in order to better inform future marketing campaigns. We’ll go over why connected packaging is important and how brands can take advantage of it.
The new trillion-dollar industry is the health and wellness industry. Even those who just stepped in this industry are being influenced by health and wellness initiatives, thanks to a new focus and trends aimed at healthier products for the new generation. The retail sales of nutrition, food, and beverages in the health and wellness industry have surpassed $200 billion. The global wellness market is worth ~$3.7 trillion. The following statistics show how the health and wellness industry has affected the overall economy.
This sector is also suffering from counterfeiting products as there are many fake advertisements with the known company names which attracts the consumer to buy their products. According to a study conducted by Cristin Ichim and J. de Boer it is observed that 24% of the global herbal medication and food supplement were counterfeits. This is the reason product authentication or anti-counterfeiting solutions play a major role. Doctor’s Best, Inc., of San Clemente, California, has launched a new initiative to provide greater education and transparency of information to its customers through the use of front panel QR codes. The company has started including a QR code on packaging of each product also known as Product QR code on the front panel to provide a direct web link to education and information about the specific Doctor’s Best product a consumer is considering. They have also put the QR code on packaging for product authentication where a user can scan and it will tell the user about the authenticity. This way they can stop counterfeiting by using this anti-counterfeiting solution and are also providing Track and trace solutions
Doctor’s Best conducted an independent web review for both content and compliance in order to enable this QR code technology to provide Doctor’s Best consumers with the most up-to-date and complete education of product information available,” said Scott Steinford, CEO of Doctor’s Best. “This QR code is useful not only to Doctor’s Best customers, but also to retail employees who want to quickly access relevant and up-to-date product information right from the store shelf.”
Alongside Doctor’s brand another brand Danone has launched its baby formula Track & Connect service, a digitally enabled service that provides consumers and retailers with greater transparency on the product’s journey. Consumers and retailers will be able to access new data-driven, personalised after-sales support and services for Aptamil, Karicare, Laboratoire Gallia, and Nutrilon baby formula brands through Danone’s Track & Connect service.
Another Successful giant Nestle successfully built and launched a Smart “Digital Supply Chain Centre (DSCC)” in Beijing, with the help of one of its business partners, Kidswant, a well-known company in the maternal and infant industry. The Digital Supply Chain Centre (DSCC) is a smart packaging solution with the help of data- and technology-integrated Digital Supply Chain Centre that provides real-time, end-to-end visibility across the entire value chain. The Flow of Data, Information, and Intelligence becomes visible in order to detect demand signals and trigger effective and timely actions and also, thereby responding to the needs of consumers, shoppers, and customers.
Nestle is also working with XPO logistics to work together in building a digital warehouse of the future. The facility, which will function as a testbed environment for XPO technology prototypes prior to global release, will be occupied primarily by Nestlé for its consumer-packaged goods and will serve as a digital warehouse of the future. It will also have QR code on packaging of different products which will help in track and trace solutions for the different product. The custom-designed distribution centre, which is expected to be completed in 2020, will include advanced sorting systems and robotics, as well as cutting-edge automation developed in collaboration with Swiss log Logistics Automation.
We at Sepio Solutions are the one stop solution for a seamless platform to digitize your supply chain, enable anti-counterfeiting solutions and personalized consumer marketing using Smart QR codes on packaging. Contact Sepio for all your smart packaging solution needs by emailing at [email protected]