Product authentication is the process of securing your supply chain from counterfeiters. It helps in building trust, loyalty, and confidence in your brand. As counterfeiting reduces, the sales of original products increase substantially. Besides, product authentication also allows consumers and investigators to check originality by leveraging our patented suite of Smart QR code solutions. QR code product authentication solutions also use consumer-generated data to better direct brand protection efforts. With proper digital product authentication solutions, you help stop counterfeiting and can connect directly with your consumers.
The Importance of Product Authentication for Businesses
Proof of Origin:
Product authentication helps you gain proof of originality for each product. In case counterfeiters try to reuse the packaging, the system automatically alerts you about the same.
Control:
Product authentication gives you complete control over your products. If counterfeiters try to copy the original QR code, our patented technology immediately alerts you to take legal action.
Brand Protection:
With proper awareness, customers can easily identify original and duplicate products and report the same. It helps build trust between the brand and the consumer.
About TruCheck
Counterfeiting is a massive problem across industries, with no way for brands to accurately detect and prevent it. Product diversion is also a key challenge impacting several industries. Traditional ways of securing products using Anti Counterfeit packaging are easily replicated, making it impossible to differentiate between genuine and fake products. Using TruCheck, companies can stop reuse of original products and prevent counterfeiting by confirming if the QR code is genuine or fake.
With a proper Anti Counterfeit system, you can easily ensure product authenticity of products at each stage, from raw materials to its end journey, without any hurdles. TruCheck helps you enable a proper product authentication system in your company and secure it from counterfeiters.
How does It work?
Digitize:
Assign a unique digital identity to every product.
Authenticate:
Authenticate products when consumers or investigators interact with the digital ID via an Anti Counterfeit QR code or AI-based machine vision that scans your packaging.
Insights:
Measure the extent of counterfeiting’s impact on your brand. Get data on counterfeit hotspots or product diversion. Focus brand investigation efforts.
Report
Authenticate products either using Machine Learning algorithms that interact with the Anti Counterfeit QR code or AI-based machine vision that scans your existing packaging.
More About TruCheck
An Anti Counterfeit solution that can help you deliver immediate bottom-line impact
Boost Sales
Every counterfeit product sold results in one less original product sold. Sepio's TruCheck reduces fakes in the market by stopping counterfeiters from copying your products.
Ease Investigation
Identify hotspots for counterfeiting in real-time based on consumer-generated scan data to ease investigation and take proactive measures. Enable auditors to detect and report information on counterfeits by location and product. Be better informed and take stricter measures to stop counterfeiting.
Build Trust
Build trust by allowing consumers to check product authenticity using their phones. Increase consumer confidence and transparency by informing consumers about the product journey across the supply chain.
Hardware Agnostic
Unified software platform that allows you to choose from a range of options to make your products smart and interactable - NFC (Near Field Communications), QR, RFID, GS1 codes - based on your unique requirements.
No App Required
TruCheck does not require consumers to download any specific application to authenticate products and report fakes resulting in greater scan data.
Benefits Of Product Authentication Solutions and Software
- Maintains Brand Integrity: Product authentication solutions help you maintain the integrity of your brand. It helps assure consumers that the products are original and safe to use.
- Anti Counterfeit System: By incorporating product authentication solutions in a supply chain, you are slowly converting it into a proper Anti Counterfeit system that keeps intruders at bay.
- Smooth Supply Chain: With proper Anti Counterfeiting solutions, the entire supply chain management becomes smooth. You don’t need to verify products often; the system does that for you.
- Phygital Security: Product authentication solutions allow you to combine physical security seals to increase product safety. You can easily combine and create numerous innovative phygital seals as needed.
- Maximum Storage Capacity: Anti Counterfeit solutions provide maximum storage capacity to add all essential information in one place. No more shortening or cutting off information due to character limitations.
How Does It Work?
A proper Anti Counterfeit system starts with allocating smart QR codes at every step of the supply chain. The Anti Counterfeit software captures and stores the data for future usage whenever the QR code is scanned. As all the steps are pre-defined in the system, in case of intrusion or re-entering, the system immediately alerts you so that you can take immediate action.
Besides, QR code product authentication informs you when the product reaches the end consumer so that you get data on end consumer sales. Most companies also opt for Anti Counterfeit packaging that protects their brand identity and prevents counterfeiters from copying and selling illegal products under the brand name.
How to Choose Right Product Authentication System For Your Business?
- Technology: It is important to look for Anti Counterfeit solutions that operate on highly advanced technology so your supply chain does not lag behind.
- Security: Before finalizing a service, looking for the security measures the product authentication solution provides is important because you don’t want any data leakage.
- User Experience: User experience matters greatly when choosing an Anti Counterfeit service. If the customer cannot verify the product, the solution is a complete waste.
- Affordability: Though investing in Anti Counterfeit software is an investment, it’s better to opt for one that can work with existing QR and 2D codes and is within your budget.
- Durability: Anti Counterfeit services that last only a few months are a waste of time. Invest in solutions that give you a warranty of up to some years.
- Compatibility: When selecting Anti Counterfeit systems, opt for those compatible with your pre-existing software and can be integrated without any hurdles.
- Product Understanding: It is essential to look for Anti Counterfeit software that is easy to understand and won’t require much employee training.
Steps to Implement a Product Authentication System
State the objectives and scope of the QR code Product Authentication System. Define the information you need to implement to enable product verification. Select the best Anti Counterfeit solution that can help you determine if counterfeiters are copying your packaging, if there’s a re-entry of some products in the supply chain, and so on. Install proper Anti Counterfeit software that can store all essential data in one place. Map out the process for capturing data, alerting in case of emergencies, and notifying when the product reaches the end consumer. Test out the Anti Counterfeit system to see if it’s operating properly, and update the system occasionally.
Different Industries Benefit From Product Authentication
- FMCG Industry: Product authentication is essential to handle counterfeiters and eliminate duplicate products in the FMCG industry.
- Textile Industry: Proper QR code product authentication can help handloom weavers and companies stop counterfeiters from copying their design and selling it ahead to the customers.
- Healthcare: As duplicate medicines are increasing in the market, enabling proper Anti Counterfeit solutions and preventing such dangerous drugs from reaching customers has become extremely important.
- Publishing Sector: Piracy is one of the major concerns in the publishing field as it brings in huge losses. However, with solid authentication solutions, we can stop it.
- Electronics: Millions of duplicate electronics products are available in markets and online that tarnish a brand’s image. However, with Anti Counterfeit solutions, we can stop it.
Future Of Product Authentication
As AI advances daily, the future of product authentication and Anti Counterfeit solution seems bright. With products like smart QR codes, E-fingerprints, digital IDs, etc., one can easily verify a product’s authenticity. Besides, with the help of advanced digital product authentication solutions, companies can also educate their consumers on counterfeit products and save them from falling into the trap of duplicate products. However, counterfeiters are also advancing to cope with the ever-changing technology, due to which industries need to update their Anti Counterfeit systems from time to time.
Frequently Asked Questions
How Can Product Authentication Help in Stopping Counterfeiters?
With proper product authentication methods like implementation of smart QR codes, e-fingerprints, etc. you can easily keep counterfeiters at bay. As product authentication methods use advanced technology like AI and ML, the system automatically notifies you about any misuse of your packaging or products.
How Can I Implement an Anti Counterfeit Software with My Existing Supply Chain System?
Implementing an Anti Counterfeit software in an existing supply chain system is not at all difficult. Before finalizing for an Anti Counterfeit system, businesses and suppliers must check if the said system is compatible with their existing management software. During the test check, businesses must ensure that the product authentication system meets all their requirements. For example, it notifies them when there’s an intrusion in the supply chain, or if someone re-scanned the anti counterfeit QR codes, and so on.
Can QR Code Product Authentication Solutions Help Prevent Intrusions in Supply Chains?
Yes, QR code product authentication systems can prevent intruders from disrupting your supply chain. With proper anti counterfeit measures, you get complete control over where and how your products are being shipped. Even if there’s a certain number of packages missing, the system automatically alerts you. Besides, if there’s a sudden rise in the frequency of scans that too in a suspicious location, the anti counterfeit software alerts you of the same.
Will Proper Anti Counterfeit Packaging Help Improve Brand Image and Sales?
With proper anti counterfeit measures, you can improve your brand’s image and automatically increase sales. As anti counterfeit QR codes, e-fingerprints and other product authentication measures assures the consumer that your brand is genuine and cares for its consumers, they become loyal to you and spread the word. Through such word of mouth advertising, your sales will increase automatically.
What Are the Benefits of Having Anti Counterfeit QR Codes in Packaging?
With anti counterfeit QR codes in your packaging, you are ensuring that no counterfeiters can ever try and copy your products, there would be zero intrusion in the supply chain, and consumers remain safe from duplicate products.
Sepio’s track and trace solutions helps companies to achieve end-to-end product traceability and visibility of products from raw materials to the point of sale. Companies can track every product unit as it moves through the supply chain and goes beyond batch level traceability as every product unit is now uniquely identified via a digital ID. It also helps companies to streamline and digitize their operations reducing manual intervention and errors. Sepio’s track and trace software can help companies reduce costs, improve key operational and business metrics and better manage working capital.
Using Sepio’s track and trace solution, companies can now map raw materials to finished products for improved claims management in case of defective products, digitize warranty management, improve inventory management and visibility, eliminate manual errors, reduce losses due to product expiry and gain operational efficiencies.