How Supply Chain Digitization Can Boost Customer & Brand Engagement?
In the era of digital transformation, the supply chain has undergone a drastic change. It is not just an operational process between manufacturers, distributors, and customers anymore but a platform, which will make integrated planning, logistics visibility, smart procurement and warehousing more efficient providing traceability to company giving them data about leakage and inventory in the supply chain.
The result will enable companies to react to disruptions in the supply chain, and even anticipate them, by fully modelling the network, creating “what-if” scenarios, and adjusting the supply chain in real time as conditions change.
The goal of the digital supply chain is ambitious: to build an altogether new kind of supply network that’s both resilient and responsive. In the near future with digitization in supply chain every link will have full visibility into the needs and challenges of the other. Supply and demand signals will originate at any point and travel immediately throughout the network. Low levels of a critical raw material, the shutdown of a major plant, a sudden increase in customer demand — all such information will be visible throughout the system, in real time. This information will also allow the customer to make informed purchase decisions to avoid stock out scenarios like the one we are witnessing today in a panic buying situation caused by the Covid situation.
What about customer education and experience in supply chain management? It is often an overlooked aspect in the field. Among all the stakeholders involved, customer is regarded as the king. As experts say, “At the end of each supply chain sits an end customer”.
Therefore, a customer-focused operating model is essential. Customer engagement, education and experience rank high and should be the top priority for businesses which in turn can boost brand engagement and develop brand image as well.
Today, it is the customer’s journey that dictates a brand’s strategy. Therefore, businesses are embracing advanced digital technologies to connect with customers and deliver an unmatched customer experience.
Digitizing the supply chain with the help of simple Digital IDs or QR codes now allows brand’s to: –
- Track and trace every product across the supply chain journey. This gives the brand the data to find leakage in their supply chain, trace back for faulty parts, select the best suppliers and distributors based on actual performance data.
- Match consumer expectation to know more about the products and best ways to use.
- Have a system in place for Anti-counterfeiting and improve brand image
Therefore, this new set of digital capabilities that enable brands to get unprecedented data will help to improve customer satisfaction. It is key to maximizing brand loyalty as well.
This is exactly what Sepio aims to achieve.
Imagine having solutions which will not only provide supply chain traceability but also engage your customer at the point of sale itself. Just imagine if your product is enabled with the power of convincing customers for a repurchase. Exciting, isn’t it?
To reinvent the world of supply chain industry with digitization, the team has set their sights on creating supply chain solutions that lead to greater efficiency and productivity for brands.
Introducing Rockitsale
It is a new beginning in the field of supply chain digitization. Because for the first time, brands can engage customers with the physical product that they sell using Sepio’s Rockitsale solution.
It helps in engaging offline customers in the online world.
The solution allows brands to design in store marketing campaigns based on location, customers buying pattern, time of the day and day of the week. This allows a brand opportunity to be innovative and have a targeted marketing approach to improve their marketing ROI.
Sepio is pushing the limits of what’s possible in supply chain security and efficiency. The new-age solutions and products are set to transform digitization in the supply chain and boost customer and brand engagement.
Ready to embrace the latest supply chain innovations? www.sepioproducts.com
Get in touch with Sepio on [email protected]